Mobile App Marketing

Google App Campaigns allow us to reach users across all Google properties — Search, YouTube, Gmail, Display Network, and Google Play.

We manage campaigns focused on both new user acquisition and in-app engagement (In-App Actions), with tailored messaging, creatives, and audience strategies for every stage of the user lifecycle.

We run keyword-based acquisition campaigns at the exact moment users are searching in the App Store.
Our process includes comprehensive keyword research — covering brand terms, generic terms, and competitor analysis — to capture the most relevant traffic.

We build structured campaigns that allow for close performance monitoring and continuous optimization to drive quality installs.

Through Meta’s powerful ad tools, we drive new installs using advanced targeting by interests, behavior, and lookalike audiences.

We also run re-engagement and retention campaigns, using remarketing and lifecycle messaging to promote new features, re-activate dormant users, and drive meaningful actions within the app.

On TikTok, we create campaigns that speak the native language of the platform — fast-paced, creative, and authentic.

We also leverage Pangle, TikTok’s ad network for in-app inventory, which allows us to scale campaigns across a broader ecosystem and reach highly targeted users beyond TikTok itself.

For brands looking to scale fast and smart, Unity delivers.

We manage CPI- and ROAS-focused campaigns, combining new user acquisition with re-engagement strategies. Our team continuously analyzes performance data (CPA, LTV, engagement rates) and fine-tunes every element — audience, creative, and bidding — to maximize efficiency and user quality.